This Morning Live is a mass-market women’s lifestyle experience that super-sizes the UK’s number 1 daytime TV programme. Jen was asked to edit the souvenir guide, a 140-page A5 publication, priced at £5, for the 2019 show held at the NEC, Birmingham. She worked closely with the teams at Media 10 and ITV to capture the essence of the TV show in print – from interviews with Phil and Holly to fashion tips, beauty masterclass features to delicious recipes, home trends to wellbeing advice.
But the guide also delievered on a practical side, with colour coding echoing that of the event, along with detailed exhibitor listings and hero stands eaily identified for visitors, which in 2018 totalled 29,560. With design by Kelly Flood, the duo worked remotely to deliver and sign off print-ready PDFs, liaising with the event’s big-name sponsors. The souvenir guide and This Morning Live are both great examples of how a brand can be brought to life thanks to a clear omnichannel strategy.
“As editor of This Morning Live souvenir guide, I turned this much-loved TV daytime show into a print proposition that, like its celebrity presenters, was full of style, energy and fun”
“Jen can work with such a much-loved brand like This Morning and give it a unique editorial spin to make an equally great print product”
2019
