When one of her contacts from her ‘little black book’ asked Jen if she would like to edit the already-established Life & Style digital brandzine for Nordic House, she jumped at the chance. Working closely with Nordic House founder Sandie Wallman, Jen and Jo Elston of Considered Creative, restructured, redesigned and relaunched Life & Style for its Autumn 2020 issue, two years since its launch as a digital showcase for the brand.
Nordic House invests in its styling and photography, working with leading creatives, and Life & Style such is a great way of getting more return on that investment, being its ‘store front’ to its expanding customer base. The team are already working on future issues together, with Jen using her vast experience in the interiors and lifestyle sectors to provide that editorial twist. The brandzine is 98 pages with trackable links throughout.
“Sandie, the founder of Nordic House, really knows and loves her brand. It was great taking such passion and energy and using it to move the Life & Style brandzine on with a new look that still reflects its simple, beautiful approach to Scandi style”
“Life is about meeting the right people at the right time, isn’t it? Working with Jen has been such a joy. She understood the brief, our philosophy and my passion, which has meant that our beautiful Life & Style has been elevated to the next level and beyond”
