Jen was brought in to Media 10 to work with the marketing, sales and event teams to give the traditional Ideal Home Show guide a makeover. The brief was to produce a new-look guide that had added value, in addition to the essential information about the show. Bringing in tried-and-tested editorial features, Jen delivered a stylish yet informative product, working with art director Kelly Flood. The content of the guides more than justified their £5 cover price.

At the Spring 2017 Ideal Home Show, a new feature also launched, the Eat & Drink show, and to include this content, Jen made the guide inverted. This not only gave Eat & Drink its own front cover and headline features, but also, provided an opportunity for chef profiles, recipes and highlights of this show-within-show. The guide was repeated in format and pagination for Ideal Home Christmas 2017, again with Eat & Drink content presented in the same way.