Combining expert advice with inspiring imagery, practical how-to’s with clever storage buys, Declutter your Life was a big hit for TI Media on the newsstand, first in 2018 and then updated for 2019. The content was split into two chapters (this bookazine was designed to be kept and referred back to time and again) – Declutter your Home and Declutter your Life, tapping into the craze for simplifying the amount of stuff we own (Marie Kondo’s Netflix series launched the same time as the reprint), and also the growth in the mindfulness market.
Fast-forward to the year 2020, and our obsession with decluttering hasn’t gone away. This spring will see a new issue of Declutter your Life on sale 9 April, with a print run of 30,000 and premium promotional space in Waitrose, Tesco and Sainsbury’s, with listings in over 450 WHSmiths stores and 500 independents nationwide. The team – editor Jen and art director Jo Elston – will deliver a fresh approach to decluttering, while following the same crisp, elegant design, with its big visual hits and can-do feel.
“The magazine to give you a big dose of Marie Kondo ‘joy’, Declutter your Life was an instant success on the newsstand, taking the reader through the many stages of decluttering, accompanied by inspirational imagery and expert advice”
“Jen turned our idea for a declutter title into a profitable magazine readers loved. She worked with us every step of the way, from its development, content creation to look and feel to deliver a great result”
2019
2020
